REAL ESTATE’S UPSCALE IMAGING DIRECTIVE
OVER THIRTY FIVE YEARS OF PITCHING REAL ESTATE COMPANIES, writing stories and urging placement through news media has resulted in a realistic appraisal of the most important aspect of a larger marketing perspective.
Public relations. Media relations. Upscale imaging.
Let’s start with the premise all forms of real estate hold individual characteristics and serve people as the foundations of living in one way or another.
If you own, manage, buy, sell, develop or do anything with real estate, tell someone something about it to make it a successful and serving business. What you say about real estate, when and where you say it and how you get the message across is the basis of the success of public relations.
Some pearls of wisdom that will certainly cushion the understanding of what is public relations and how can public relations play an important role in the world of real estate comprise the focus of this writer’s views: